My friend Nazia sent me a "Tip of the Day" email with some wise words from Dr. Mark Goulston (author of Get Out of Your Own Way at Work) on things you should know the answers to when starting your own business. If you want to start you own business make sure you have an answer to these questions.
1. What do you love making (product) or doing (service) that has enough value that other people would be willing and want to pay for (your DREAM)?
2. What desire or problem is your product (what you make) or service (what you do) the best answer or solution to (your VISION and
3. What people or what company has a desire or problem that most urgently needs your product or service, i.e. who are the ones that "Gotta have you!" (your MARKETING)?
4. How do you get those people or that company to be aware of their urgent need for your product or service (your ADVERTISING)?
5. How do you convince those people to buy that service or product that they "gotta have?" (your SALES)
6. How do you get your product or service to those people or that company (your PRODUCTION and DELIVERY)?
7. How do you continue to increase the satisfaction and enthusiasm for your product or service, so they'll tell others (your CUSTOMER SERVICE)?
November 1, 2007
"Seven Steps to Success"
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1 comment:
some good questions... and i like how each question is given context. it would make sense to be concrete in knowing the answers to these questions, rather than just assuming that what i love to do will bring in the money.
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