A New Title for What I Am

I just learned what I am...

While reading Escape From Cubicle Nation I found out about Anywired and read the post Become a Lifestyle Entrepreneur: Complete Guide and 40+ Resources.

I'm a Lifestyle Entrepreneur! What does that mean you ask? You really should read the post, but here is a great description from Skellie over at Anywired.

"If you are — or would like to be — an entrepreneur, yet you’d be happy to earn enough to live the life you want rather than becoming filthy rich, lifestyle entrepreneurship might be a good fit for you.

Lifestyle entrepreneurs will generally base their ventures around time minimalism, or something they love, even if there are more profitable (but more time-consuming, or less interesting) options available.

The goal of a lifestyle entrepreneur is not to amass a huge fortune, but instead, to achieve certain definable goals and, beyond that point, to ensure business does not interfere too much with the enjoyment of those goals."

Now don't get my wrong, I think it would be cool to be filthy rich. But not at the expense of the relationships with my wife, kids, or current freedom. I spent 9 years climbing the corporate ladder and had a good position with a good salary. The next step in my plan was a VP position which would lead to a C-level position. But ultimately what I found is the stress of those positions, the time requirement, and the sacrifices I was going to make just weren't worth it.

I quit my job and started my own consulting firm to create freedom in my life. Here is my current daily schedule - which I adjust daily as I need to fit into my lifestyle.

7:15 am - Wake up to alarm clock of "DAAAAADAAAA IT'S LIIIIGHT TIIIIIME!"
7:45 am - Get breakfast for the alarm clock and take a shower
8:15 am - Make coffee and lunch for Bubba
8:30 am - Catch up on my favorite blogs or take Bubba to preschool
9:15 am - Blog (I have two others here and here)
10:00 am - Work on client projects (yes I start "work" about 10:00 am)
12:00 pm - Lunch or go pick up Bubba from preschool
1:00 pm - Work on client projects
4:00 pm - Stop work to alarm clock of "DAAAADAAAA I HAVE TO GO POOOOTYYYYY"
4:05 pm - Play with Bubba, Chrystal, and Mianna for the rest of the day.

I say this not to brag or gloat but to say it's possible. We are not getting rich and sometimes money issues are stressful, but we (my family and I) live a comfortable life and love it. We have more freedom (though not necessarily financial) than we have ever had. Join what Tim Ferris calls the NR and break the chain!

Photo by Dazzie D'

The Most Important Decision as a Consultant

The number of decisions you have to make when starting your own consulting business are numerous. Decisions like choosing your niche, how much you charge, where you will spend money are all important. But one of the lesser discussed but possibly most important decisions is what business will you NOT take.

I have found this to be the most difficult decision because knowing when the next job will be is usually unknown. You are always in need of the money (lets be honest here), but every opportunity that comes your way has the potential to grow or limit your business (read income).

• Will the contract increase your specific skill or expertise that makes you valuable?
• Will the contract lead to on-going future business with a client?
• How sure are you that the project will end successfully?
• How likely is it that the potential client will provide you with a good reference?
• Is the potential client the type that would recommend your services without request?

These are all important questions to ask when deciding what kind of projects you do or do NOT take. But I'm going to focus on one question where many consultants make the wrong decision.

Will the client pay you what you are asking?

This is an important question because it brings up two equally important questions. First, how much are you worth? And second, what type of personal life do you want?

The temptation to take a contract at a reduced pay is great, especially when the pipeline is small. But one of the most important decisions you will make is sticking to your guns and turning this business away. Consultants are generally willing to take these jobs because they come with a promise of lots of work or because of nervousness that nothing else will come along.

But if you take a contract for either of these two reasons you are both decreasing your perceived value to current and future clients and sacrificing your lifestyle. You should be confident that you are worth your rate and your current and potential clients must see that. Taking a contract for a lower fee says that you believe you are not worth your stated rate. And if you do not believe you are worth your fee then you should not be charging that fee.

The second reason you should not accept a reduced fee is based on simple math. Let's say your normal fee is $100 per hour. If you take a 20% fee reduction at $80 per hour then you have to work more hours and harder to make up the difference.

Most likely you have a revenue goal for your company (if you don't it's time to get one). The more projects you take at a decreased rate the more you have to work to achieve that rate.

If you are still not convinced then look at it this way. Let's say your goal is to bill 30 hours per week at $100 per hour with four weeks of vacation. That means there are 48 billable weeks in the year. This is pretty aggressive goal if you are just starting out.

48 weeks x 30 hours x $100 = $144,000

NOTE: $144,000 may look like a lot (or may not), but when you factor in taxes and business expenses your take home quickly begins to fall.

If you take a 12 week contract at your 20% fee reduction there are only 36 weeks left in your "goal year".

12 week x 30 hours x $80 = $28,800
36 weeks x 30 hours x $100 = $108,000

Now your total revenue is $136,800. In order to make up the difference of $7200 to meet your goal you have to work 72 hours at your $100 rate. That equates to 2.5 weeks of work which leaves you with 1.5 weeks of vacation time.

But the better scenario is that you would only need to work 45.5 weeks at your normal rate to achieve the $136,800 revenue number. This means that you either have 2.5 more weeks of vacation time (imagine a job with 6.5 weeks of vacation), 2.5 more weeks to market and build the business, 2.5 weeks to blog and share your knowledge, or 2.5 weeks to try and find a small contract at your $100 per hour rate.

Be worth what you say you are worth. It will be better for you in the long run.

The Marketing Value of Personal Recognition

I recently have been the lucky recipient of personal recognition as a valued customer. For many organizations personal recognition marketing gets regularly overlooked as one of the best and very cheap ways to spend marketing time and money.

Have you recently personally recognized a customer for their value? Without them you wouldn't be in business...

Example #1
I've written before on my transition to using a local bank (or credit union in my case) versus a big-impersonal-conglomerate-that-apparently-does-not-care-if-they-have-my-money-type-bank (aka Wells Fargo). Since switching to Wescom I have received now at least two (maybe three) personal letters from staff at the bank. I think it is important to note that it is not always from the branch manager but from the bank teller of my last visit. I have never banked at any other bank where the teller sends a "you are valued" letter.P.S. Despite what Chrystal says it is not because I'm Daddy-Big-Bucks. Not even close!

Example #2
When I switched from a PC to a Mac I found the need to have an MS Office compatible program with the hope to not pay through my nose for it. On the recommendation of a friend I downloaded NeoOffice and have been "reviewing it" for about 6 months. This week I came to the final conclusion that "it is awesome". I think it is awesome for two major reasons. First, all the functionality I need is there. Second, it's FREE! That's right, a FREE Office Software Suite that includes compatible versions of MS Word, MS Excel, MS PowerPoint, and MS Access. It also has a very basic Visio type program. I only use Writer (Word) and Calc (Excel) but I have not yet had a single compatibility problem. NeoOffice asks for donations to support keeping the software free, so upon deciding how useful it was I made a donation. I immediately received the below automatic email.
But then I also received a personal email from Patrick thanking me for my donation.
Oh, and for the record my very large donation was $100, which seemed really cheap considering it saved me the $400 expense of buying Office for Mac.

Compelling Rhetoric About Your Resume

A few months back I wrote a post about resume writing called Care Enough to be Different. Today I read a post by Seth Godin that moves the ability to be unique and remarkable in your resume to a whole new level. His opinion is to be so bold as to not even have a resume.

Read his post here. It is worth your time to think about his thoughts.

Apathy = A Problem Technology Cannot Solve

Some of you know I have two blogs currently. I wrote a post for hospitality technology made simple that I thought was worth while for the readers of k.sturm blog as well. I won't do this often as duplicating blog content is a bit lame, but I thought this post was worth it.
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I am a big believer that technology can solve many business and operational problems. There is POS for tracking product mix, streamlining order flow, and revenue reporting; Inventory Management for getting accurate food costs, purchasing cycles, and inventory control; Reservations for managing guest reservations, table turn, and wait times; and a slew of other systems depending on the venue. But for hospitality venues there is a problem that technology solutions cannot solve - mainly apathy or the trait of "learned helplessness."

Last night my family and some friends went out to dinner at El Paseo restaurant in Santa Barbara. We were doing an early dinner (we had two toddlers in tow) and were glad to see the restaurant was not too busy. We really like El Paseo because of the atmosphere (retractable roof) and good food (our opinion). We LOVE the table-side made guacamole and fresh made warm tortillas, and they usually have a pretty solid margarita. We go enough we know what is good and what is not, so we stick to what is good (like the fajitas). Also an important point is I go there because they are a former customer and I am a firm believer in supporting your customers.

But our experience last night ranks in my top 5 worst at any hospitality venue. I point the cause to apathy on the part of the manager and service staff. I will set the stage as it was immediately apparent El Paseo was understaffed for the night. We were all sensitive to this as my wife and friend both waited tables for years and I have spent hours on end helping restaurant staff work through system technology issues (I bused tables in a suit once at a customer site because that was where I could help ensure the guest's experience stayed positive). From the moment we walked in the door at El Paseo we were an annoyance versus a guest. I had to find someone to seat us, and once we were seated had to flag down the manager after 15 minutes. We asked the manager if he could bring us water and napkins (napkins came half way through the meal...recall we had two toddlers with us) and requested a waiter to come over. He declined to get us water and replied, "I will find someone to get your drink order." No apology for the wait or a comment that things might be a little slow.

When our waiter arrived (visibly annoyed we had him summoned) we ordered our drinks, our food (with a one special request), and asked for silverware and napkins. We got three deep sighs and at least four eye rolls. We had been given a kids menu and ordered two kids meals with a lemonade. When our drinks arrived the waiter set a foot-tall-cone-shaped-three-pound-bar-glass filled to top with lemonade in front of our friends 2 year old (no exaggeration!) We asked for kids cup to which he responded they have none (kids menu, kids meals, no kids cup?). We asked if they had a smaller cup, and he came back to the table with a plastic Budweiser cup and no lid (a Bud cup for a toddler?).

We arrived at the restaurant before 6:00 pm and received our food at about 7:00 pm. In that one hour we saw our server once to place our order and once to receive our drinks. We called the manager over twice to ask for more water and napkins, and never once got an apology or a comment on better service. I helped implement El Paseo's technology solutions so I know their systems cannot be to blame for what we experienced last night. I also know the ownership group and have eaten at their other restaurants in Santa Barbara, so I do not believe it is part of the ownership group. Our experience last night was 100% caused by apathetic management and wait staff. But our experience could have been 100% different with the same staff and same poor service. Here's how...

roll out the welcome mat
Greet your customer with a smile and welcome them to your venue. Even if the service is going to be below standard you should still make your customer want to be there.

when required set a low expectation
When as a manager or server you know you cannot deliver the best service, be up front with customers and set that expectation. Offer that you will check in as often as possible, but that service may be slower than normal. That way if it is slow the guest expected it, but if it is not you over achieved. Most customers will be accepting of this.

Image credit to Julianfoto

cater to your customer
If you offer a separate kids menu families will come to your restaurant. Parents expect kid cups to be available if you have a kids menu. Not having kids cups is saying you don't want kids in the restaurant.

apologize when you know you should
You know when you need to apologize for crummy service, even when it's not your fault. An apology can go a long long way. Everybody has bad days at the office. Apologizing when you flat out do not deliver means you care enough to want to deliver.

If only I could invent a technology solution that solved the apathetic employee problem...

Grab Your Integrity and Hold on Tight!

Picture courtesy of Ian David

After quitting my job and starting my own company I thought it was time to look into a financial adviser. It was not that my company was ultra successful so I needed somewhere to put the money (far far from it), it just seemed that someone who new more about how to grow wealth than me was needed. I have almost no interest...okay, no interest...in day trading or monitoring the stock market to plan my next stock purchase. But there are people who love it and make a living at it...oh the beauty of capitalism. So why not pay them?

One seemingly opportunistic day while working at Starbucks I struck up a conversation with a really nice person that ended up being someone that could possibly help me with this. Chrystal and I met with them a few times and discussed our financial goals. We reviewed how we should roll over our 401K, what our risk acceptance and aversion was, and all the options of where our money could go. After three meetings we were heading towards investment in a VUL and rolling our 401K into a traditional IRA.

We put our trust in this person and I liked them. I felt we had a bond in being young entrepreneurs, expecting parents, and Christians. In our last meeting to sign papers I was advised to answer a question on the application untruthfully. I questioned the advice and said I would prefer to answer the question truthfully. But I left the meeting feeling very unsettled. In order to not make a short story boring, I'll get the point that today I let the person know we would not be investing our money with them or their company.

The point of this post is this.

Never ever ever do anything that brings your integrity, honesty, or character into question with your customer.

I believe the person we met with is honest, has a high character, and values integrity. But this one thing made me call into question the advice we were being given. And since we were talking about our financial future, I was not willing to take even a small risk.

From a letter I received from the person we met with this was a learning experience for both of us. I took five points from this experience.

1. When deciding on who you are going to work with to invest money, I think it is best to talk with the actual person that is going to be investing your money. Seems somewhat like common sense now. ;-)
   
2. Before you meet with someone about your finances, do your own research on what you think the best options may be. Have a basic understanding of options so you can talk the talk.
3. Find out exactly how fees are paid and who is paid. Ask for a detailed example of if you invest X, and have a return of Y, what will be paid by you in Z. This will most likely be a hard question to get answers to. It is worth it.
4. Entering a partnership like this is a bit like getting married. The first meeting is informal and soon you are talking about long term plans. There is a cost to get in and a larger cost with penalties to get out. And more important, even a small amount of perceived dishonesty can ruin the entire relationship.
   
5. Last but most important was the confirmation that the most important thing you can be to your customer is honest, always!

Doing Well Just Isn't Enough

In college I was part of a group of guys that met regularly to keep each other accountable in our lives, our relationship, and our walk with God. One of our goals, or mottos if you will, was "To Be Good Men Speaking Well." I was reminded of that motto today when I read this speech given Anna Quindlen at an American University graduation ceremony. For a while I lost track of my priorities and mixed up what was really important in my life. The desire to do well surpassed the desire to do good. Looking around it is easy to see how doing well can take precedence over doing good. We put our faith and happiness in the next promotion, the bigger house, the nicer cloths, and the newer car.

But the promotion, house, cloths and car can't give back. They just lead to the newer car, bigger house, and next promotion. Today reflect on what you are known for. Are you known for doing well or doing good? I'm not against doing well. I want to do well, but when all is said and done doing good will create more happiness and a longer legacy for you and those you are good to.

Speech by Anna Quindlen:
"I'm a novelist. My work is human nature. Real life is all I know. Don't ever confuse the two, your life and your work. You will walk out of here this afternoon with only one thing that no one else has. There will be hundreds of people out there with your same degree: there will be thousands of people doing what you want to do for a living. But you will be the only person alive who has sole custody of your life. Your particular life. Your entire life. Not just your life at a desk, or your life on a bus, or in a car, or at the computer. Not just the life of your mind, but the life of your heart. Not just your bank accounts but also your soul.

People don't talk about the soul very much anymore. It's so much easier to write a resume than to craft a spirit. But a resume is cold comfort on a winter's night, or when you're sad, or broke, or lonely, or when you've received your test results and they're not so good.

Here is my resume: I am a good mother to three children. I have tried never to let my work stand in the way of being a good parent. I no longer consider myself the centre of the universe. I show up. I listen. I try to laugh. I am a good friend to my husband. I have tried to make marriage vows mean what they say. I am a good friend to my friends and they to me. Without them, there would be nothing to say to you today, because I would be a cardboard cut out. But I call them on the phone, and I meet them for lunch. I would be rotten, at best mediocre at my job if those other things were not true.

You cannot be really first rate at your work if your work is all you are. So here's what I wanted to tell you today: Get a life. A real life, not a manic pursuit of the next promotion, the bigger pay cheque, the larger house. Do you think you'd care so very much about those things if you blew an aneurysm one afternoon, or found a lump in your breast?

Get a life in which you notice the smell of salt water pushing itself on a breeze at the seaside, a life in which you stop and watch how a red-tailed hawk circles over the water, or the way a baby scowls with concentration when she tries to pick up a sweet with her thumb and first finger.

Get a life in which you are not alone. Find people you love, and who love you. And remember that love is not leisure, it is work. Pick up the phone. Send an email. Write a letter. Get a life in which you are generous. And realize that life is the best thing ever, and that you have no business taking it for granted. Care so deeply about its goodness that you want to spread it around. Take money you would have spent on beer and give it to charity. Work in a soup kitchen. Be a big brother or sister. All of you want to do well. But if you do not do good too, then doing well will never be enough.

It is so easy to waste our lives, our days, our hours, and our minutes. It is so easy to take for granted the color of our kids' eyes, the way the melody in a symphony rises and falls and disappears and rises again. It is so easy to exist instead of to live.

I learned to live many years ago. I learned to love the journey, not the destination. I learned that it is not a dress rehearsal, and that today is the only guarantee you get. I learned to look at all the good in the world and try to give some of it back because I believed in it, completely and utterly. And I tried to do that, in part, by telling others what I had learned. By telling them this: Consider the lilies of the field. Look at the fuzz on a baby's ear. Read in the back yard with the sun on your face. Learn to be happy. And think of life as a terminal illness, because if you do, you will live it with joy and passion as it ought to be lived".

Spending Money in the Wrong Place

I'm not an economist and I am probably not the best source for how a company worth billions should spend their money. But I think Microsoft is about to spend money in the wrong place. Microsoft submitted an unsolicited offer today of $44.6 billion to buy Yahoo (read about it at Bloomberg.com). This is historic either way as it represents the largest technology take over in history, but I think it may be historic as another bad decision my the new Microsoft. I can't help but think they are competing with Google in the wrong way.

Google did not win the search engine war by buying other companies that were also loosing the war. They were innovative, created a product that was easier to use, and got a reputation as company you wanted to work for (still do). They did awesome things like pay people to advertise for them (AdSense) even when 98% of users never see $0.10. Microsoft's Vista and IE 7.0 "innovation" has created more Mac and Google fans out of former Microsoft fans (me included as I write this from my MacBook Pro using Firefox). At what point did Microsoft make it a business plan to bottom feed buy spending billions of dollars on inferior technology and companies?

This former Microsoft evangalist would like to see them either buy an innovative industry leader (think YouTube) or spend $44 billion dollars and a release a product that gets the kind of buzz and adoption the iPhone got.

At the most basic level they could attempt to copy a very easy thing that made Google easier to use. Look a the three pics below and tell me which you would rather use if you were trying to find something on the Internet.

Set Goals Instead of Resolutions

I've been meaning to do this post for a while, but have been lazy on the post front. It's now almost February, but my post for the 2008 new year is don't set resolutions. In stead set goals. Not widely outrageous goals, but goals that are achievable and broken down into increments. They should be challenging, but also attainable.

On September 26, 2007 on a flight from DFW to Charlotte I made a list of my two year goals. I was reviewing it this week. I've done well in some areas and not so well in others.

Q4 2007
Professional

• Establish my niche in consulting where ever it may be, hotel ideally
  
• Bill 20 hours per week
  
• Start posting meaningful content on hospitality technology made simple every two weeks

Personal

• Read my bible every morning for at least 15 minutes - have not done
  
• Get out of the rat race and keeping up with what we think is the requirements of success
• Run every 3 days at least - sometimes yes, right now no
  
• Read one book per month on something and keep doing it
  
• Finish house - not even close
  
• Post to k.sturm blog at least every 3 days - not quite there

Q1 2008
Professional

• Bill 20 hours per week
• Post meaningful content on hospitality technology made simple every two weeks
• Speak in some capacity at an industry conference
• Have business plan for new company idea complete with market analysis, 1 year, 3 year, 5 year revenue forecast, and mocked up design

Personal

• Have a plan to live “below” our means allowing us the financial freedom to take trips and live free
• Begin taking a one week trip per quarter with Chrystal and Brody somewhere fun where we don’t work at all

Q2 2008
Professional

• Bill 16 hours per week and increase hourly rate
  
• Hire first employee/subcontractor for kevin sturm Consulting billing 20 hrs/week
• Speak in some capacity at major industry conference
• Have a second draft of business plan in place and start moving forward
  
• Find a developer that will “drink the cool-aid” or get venture capital funding…drink the cool-aid is way better

Personal

• Go on Potter’s Clay construction team (not sure if this will be possible with baby due)
• Be training for Marathon or Triathlon

Q3 2008
Professional

• Give Keynote Session presentation at industry conference
  
• Be at least one quarter into v1.0 of new business
  

Personal

• Visit Opportunity International bank in Mexico or Africa
• Run a Marathon or do a Triathlon

Q4 2008
Professional

• Hire second employee/subcontractor for kevin sturm Consulting billing 20 hrs/week
• Speak at hospitality technology industry conference
• Sign up early adopter customers for v1.0 release

Q1 2009
Professional

• Speak at hospitality technology industry conference
  
• Release v1.0 of new business venture
  
• Attend industry conference on new business venture
  

Q2 2009
Professional

• Speak at hospitality technology industry conference
• Release v2.0 of software
• Speak at industry conference on new company venture
  

Personal

• Attend TED Conference in San Francisco Long Beach with two friends

First Check!

I got my first check for kevin sturm Consulting in the mail on Friday. The first of what I hope will be many...Yeah!

How Promotable Are you?

The other morning I was having coffee with my sister-in-law, Cara, discussing her current job opportunities. She is an up and coming tornado at Anthropologie and is now ready for the next big thing. In our conversation we talked about what employees that quickly get promoted do. Obviously there are the qualities of hard work, enthusiasm, knowledge of the business, years of experience, leadership, and such. But in most companies that is not enough, or at least not what is going to get you moving quickly to the next big thing.

In my experience there are a three lesser discussed things that can have a huge impact on your promotability. There are more than three even, but for brevity I'll focus on three.

Stop asking what qualities and experience is needed for a promotion.
As a manager I had an endless number of conversations with employees who would ask me, "What are the traits you look for in a <fill in the title>?" This is a bad way to approach it. The question worded this way tells the manager you don't believe you are ready for the promotion but would like to be considered at some point in the future.

Instead of asking this question do some research to understand the position that you want and then meet with the manager to inform them that you want the promotion. Point out all the areas that you have the experience, qualifications, and successes to be great at the job. Outline how you specifically could add value to the organization in this new position. Then, if need be discuss what specific areas you need experience in before being qualified for the promotion, and ask the manager what opportunities exist in the near future for you to get the experience needed.
Leave your personal finance choices out of the discussion.
Most employees seek out a promotion or pay increase because their personal financial situation has changed and they need to make more money. Probably 80% of employees that asked me for a promotion or raise had this as a major point in the discussion. This is about the worst way to go about getting a promotion. It tells your manager you are spending money you don't have! That is a big red flag because it means you may not be as responsible as you should be. Additionally, don't make the focus of your discussion what Salary.com says you should make. Unless you are working for a Fortune 500 company that pays at the top 10% it is not a realistic comparison.

A conversation about compensation and promotion needs to be focused on what you specifically do or will be doing to increase current revenue production for the business. If you don't know how you are doing this, you have no business asking for a promotion.

I once had an employee ask me for a salary increase and promotion with a breakdown of what affect his current salary had on the percentage of gross margin for the department, how his specific performance was increasing company revenue by tracking his revenue performance for 6 months, and that his requested increase would affect less than .1% of current gross margin for the department. He then outlined how he would further increase his revenue production, and how the increase would make him feel more valued for his hard work and his job would be more enjoyable. I gave him the promotion affective immediately, without even getting approval from our CFO. I knew that with that level of detail the CFO couldn't even say no.
Stop waiting to get recognized.
When I left my last company they asked me to complete an Employee Exit interview. One of the questions was about how often I got feedback from my manager.

How frequently did you get feedback on your performance? What were your feelings about them?
I received feedback almost every year during my normal performance review. I generally found they were informative and provided good feedback and opportunities for improvement.
How frequently did you have discussions with your manager about your career goals? What are your feelings regarding these discussions?
As often as I initiated and felt it was needed. However, I think employees who receive the best feedback seek it out versus wait for it. Generally those who wait patiently for recognition and guidance end up feeling slighted, abused, and unappreciated. I am a firm believer that opportunities are created and taken not given, and corporate recognition is directly related to how well you market yourself.

Recognition in the work place is like dating. If you're a wall flower it's tough to get recognized. If you are waiting for someone to give you pat on the back and a promotion for a job well done, you most likely feel like you work for a company that doesn't reward hard work, you often feel abused by the company, and that the company always says great job to other people but never you (there are companies out there that reward hard work all the time, I worked for one for a while). If this is you, stop waiting to get recognized and point out the value you bring the organization. Most likely the employees that always get recognized are self promoting while you are waiting for someone to notice you.

Reaching the Masses

One thing I love about blogging is that you can reach a bunch of people without being "published". It also means that you don't have to be a great writer to submit your ideas and opinions. And most importantly it's easy. But that doesn't mean that people will read your blog.

I was recently introduced to The Blog Readability Test by Justine Ungaro's blog. It is a service that analyzes your blog and tells you what the reading level of the person must be. I thought cool, I'll try it out on this blog.

It came back that my blog was at the reading level of college undergrad. I ran it on a few of my favorite blogs which include friends blogs and business blogs. The highest reading level I came back with was Junior High.

I have no idea how this score is calculated, but I'm going to make an effort to make this blog easier to read. Chrystal is always telling me I say things in overly complex ways. Which just goes to prove that my wife is right again.
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I also ran it on the blog I'm working for my business (currently unreleased) and this is what came back. But I'm not as concerned about it for this one because it's written for a very specific industry.

Cash Advance Loans

"The Gratitude Dance"

Okay...so I just finished my "Extreme Marketing" post and was reading some of my fav blogs. On Escape From Cubicle Nation I found a link to The Gratitude Dance which I had to share.

I love this for two reasons. First because it fits well with the header from my blog. Sometimes my posts having nothing to do with what is up there, but I think they are all important things. Second because it makes you smile, and smiling is good.

• spur conversation
• create joy
• foster thought
• speak well
• love another
• practice forgiveness
• embrace change
• enjoy life
• impart knowledge

When you wake up tomorrow, do the gratitude dance.

Extreme Marketing

Marketing is hard. Really. Once you are uber successful I'm guessing it gets much easier, but before that point it's hard. When you don't have a huge customer base all blabbering on about how brilliant you are the only option is to self blabber about brilliance. I've spent the last two work days self marketing. Whether cold calling, emailing, requesting references via LinkedIn, or getting my new hospitality technology blog (to be announced soon) together. This is all pretty much standard new business stuff though and comes with the territory. It's one of those things though before you start you think, "I've got a huge network, I'll get business." (at least that is what I thought). The reality is that it is a long ramp and you have to claw for every opportunity. Nobody starts at the top. People may indirectly reference you but most likely they are not looking for business for you.

I am a true believer that word of mouth marketing is king (especially in my business). But, if you can't tell one great story about yourself no one else will be able to either. To get one big deal someone has to believe that you can be successful with that big deal. And if you have no references for your greatness then you must become your own self reference.
This post was prompted by an absolutely outlandish extreme marketing example I saw in the Starbucks parking lot today. Check out this guys car. He caught me taking pictures of it which was pretty funny. He acted like it was a totally normal occurrence, which was more funny.

Chicken Little and Sky Catcher

My dad used to always say, “If you're not part of the solution you're part of the problem.” (though the saying is generally credited to Eldridge Cleaver). I've tried to take this philosophy with me to every project and believe it is a good rule to live by. For the sake of clarity I'll define this as being a person that brings solutions not problems (hugely insightful I know).
Everyone has been on a project with someone that has “Chicken Little Complex”. They bring up every possible pitfall in the project, why ideas won't work, and regularly send emails to the project team when pending disaster is inevitable - leading everyone on the project in a fire drill effort that generally could have been avoided (i.e. Foxy Woxy's hole). As a project manager or a project team member strive to be the antithesis to Chicken Little. I call this person “Sky Catcher”. I've held this title on projects multiple times in my career. Sky Catcher is the person on the project that objectively looks at each situation and offers solutions to problems, but more importantly becomes the person that helps advise Chicken Little.

Imagine how different the story would be if Chicken Little was productively educated by Henny Penny on the elemental nature of the atmosphere, the concept of gravity, prompted with ideas of what could have hit her on the head, and more importantly the danger of “forest frenzy” due to adoptive apprehension.

If you have a project team member with “Chicken Little Complex” make it your personal duty on the team to be “Sky Catcher”. Provide solutions but also help prevent others from only bringing problems. Most likely you will find yourself in the position to offer advice often, and may just find yourself leading the next project.

"Seven Steps to Success"

My friend Nazia sent me a "Tip of the Day" email with some wise words from Dr. Mark Goulston (author of Get Out of Your Own Way at Work) on things you should know the answers to when starting your own business. If you want to start you own business make sure you have an answer to these questions.

1. What do you love making (product) or doing (service) that has enough value that other people would be willing and want to pay for (your DREAM)?

2. What desire or problem is your product (what you make) or service (what you do) the best answer or solution to (your VISION and MISSION)?

3. What people or what company has a desire or problem that most urgently needs your product or service, i.e. who are the ones that "Gotta have you!" (your MARKETING)?

4. How do you get those people or that company to be aware of their urgent need for your product or service (your ADVERTISING)?

5. How do you convince those people to buy that service or product that they "gotta have?" (your SALES)

6. How do you get your product or service to those people or that company (your PRODUCTION and DELIVERY)?

7. How do you continue to increase the satisfaction and enthusiasm for your product or service, so they'll tell others (your CUSTOMER SERVICE)?

Reunions Are Awesome and The Great Experience

This past Saturday my friends Ryan and Chase got married. I love weddings because marriage is awesome (I may be partial since I'm married to an awesome woman) and because when good friends get married it generally means a reunion with lots of friends.

My best friends in the world were at the wedding and we had such a great time. I should have taken more pictures but we were having such a great time hanging out. Our little house was packed out with DocRoc and Weir sleeping on the couch, and the Wold family in the upstairs bedroom. Paul and family also spent most of the day time hours with us so it was a blast. I feel so blessed to have such good friends that will always be there for me if I need them.

The wedding was also fun because we had such a great time with the wedding photographer. I know some pretty awesome wedding photographers and Josh Gruetzmacher was awesome because he helped personalize the experience for the guests as well as the bride and groom. Most weddings I've been to have a photographer that stays behind the scenes to do their job. Well Josh was going far above and beyond by trying to hook Weir (a guest) up with the table of single girls. He put it best when said it was "a land of milk and honeys" over there. If you can quote scripture, make it so the person saying it and receipient was the same name as the guy who first saw the land of milk and honey, and create an innuendo all at the same time you have creating a memorable experience to an art form.

Josh (the wedding photographer one) is awesome and for someone so young could teach a lot of seasoned photographers what it means to create a remarkable experience. I'd recommend him now and that really is the point isn't it?

I did get some pretty good random shots through.

Andy's GQ advertisement (I think Lisa may have actually taken this picture).
The evening sky was a perfect shot with these cool Japanese lanterns
There was a beautiful sunset that night.












They had really great all white table settings.

Do You Have Different Types of Ethics?

Yesterday I had the pleasure of speaking at Westmont (my alma mater) to the Business Ethics class. There were even a few pre-med students in the class so they got to hear the story of a doctor bound student who took a different road.
In preparing some material I began to formulate some questions regarding having multiple types of ethics. I asked the class, "Have you heard of Marriage Ethics, Sports Ethics, Driving Ethics, or Raising Kids Ethics?" They all said, “No.” But they were taking a class called “Business Ethics”. Why do we have an entire subject dedicated to Ethics in Business?

Yesterday morning I had breakfast with my college coach and we were talking about how it is often easy to justify a different set of ethics in sports. A similar example came up in my conversations with the class when one of the students talked about the last World Cup the USA Women's soccer team won. I had not heard this but the USA goal keeper had stopped a shot during a shoot-out that won them the game. After the game was over a slow motion replay showed the goal keeper steeping forward towards the shooter. In soccer this is illegal as you can only move laterally to stop the ball during a shoot-out. In keeping with a single sports theme, would you slide tackle someone in soccer knowing you could not get the ball to keep them from scoring?

If you knew it meant the difference between winning or losing the World Cup would you take a step forward? It is cheating and against the rules, but could you justify it for that? I don't know if the goal keeper did it on purpose or accident, but she did break the rules.

As a separate example if it meant paying the rent or not paying the rent, would your normal ethical actions change? Do your ethics change when you have more to lose?

During my research I found a quote that my buddy DJ had told me a while back from John Maxwell and made it the topic of discussion with the class.
“There's no such thing as business ethics—there's only ethics. People try to use one set of ethics for their professional life, another for their spiritual life, and still another at home with their family. That gets them into trouble. Ethics is ethics. If you desire to be ethical, you live by one standard across the board.”

The discussion in class was great and they really had awesome insight. Way better insight than I had during college. They even asked me some questions that I had not thought about with regard to a few personal experiences I shared with them. The short of it came to the fact that when there is more at stake you are more willing to move the ethical line. I even got a question during one of the discussions from a student asking if there was any way to “spin” a message so that it did not seem so bad. He didn't use the term “spin” but I think that was the underlying question. It is the dilemma of a whole truth versus half truth. If you tell half the truth does it cancel out not telling the whole truth, and is a half truth more ethical when there is more at stake? I say no, but my experience has showed me that when more is at stake what is ethical becomes hard to see.
I have not read John Maxwell's book, but his underlying premises is The Golden Rule still applies to life. “Do unto others as you would have them do unto you.”

Thanks to moms around the world (especially mine), you were right.

Your Job Description Isn't "Mail Manager"

I had a pretty crummy travel experience on my trip this week in missed flights and too little sleep, but I had an interesting conversation that prompted this post. I had a partner in my travel woes that was sharing with me how she often spent her evenings reading and responding to emails creating a 60 hour work week (thanks for the post idea travel partner).
For a long period in my career I received sometimes 200+ emails per day. I’d spend hours every night reading them all and responding appropriately. After about three years of this I decided there had to be a better way. Below is a combination of my and others tips in how to spend less time on email. They are in no particular order.

The Carbon Copy Rule
Build email rules that help you prioritize what to read. Create a folder called “cc mail” and create a rule that moves any message where you are in the cc: field to this folder. Never read them, they are saved for reference only. You may need to create exceptions for certain people or groups which most email engines allow. If you are nervous about this try it for two weeks. I was nervous about it at first but this single rule cut my email volume by two thirds. I’ve now been doing it for three years and have been asked less than a dozen times if I got an email. Most people cc you on message to feel important or CTA (cover their arse), so not reading it is usually no big deal.

I had a co-worker that joked delete every email you get and if it’s important they’ll send it again. If someone cc’s you on an email and needs a response they will most likely send it again directly to you.

It’s All About Me
Build another email rule that flags any email where you are the only person on the To: field in a specific color (my preference is red). This way you can immediately know which email you probably must read and respond to.

It’s All About Them
If you have certain people that you must read their email set them as an exception to The Carbon Copy Rule and build a rule that flags their email in a specific color so you can see them easily (my preference is green).

The Conversation Stopper
Use email as a method of communication not conversation. Request this of co-workers, employees, and clients. If you need to have conversations pick up the phone and talk to the person.

If you receive a reply email (RE:) quickly scan to see if there are multiple of them with the same subject. Sort your email by subject, select the most recent, and read the entire train starting from the top down. I suggest from the top because you may find quickly that you don’t need to do anything and just delete it. If you make it all the way to the bottom you are reading just to read or you’ll find you need to respond in some way. If it is going to take more than one email pick up the phone. You can most likely then delete the emails with the same subject line. If you follow the next rule all questions in the email will probably have gotten resolved and you won't have to respond at all.

e-mail Is Not On Your Task List (a slight variation on a Tim Ferris rule)
If you don’t have a daily task list before the day, start doing it today. Have three important things you must accomplish that day, and one before 10:00 am. Email should never be on that list. Look at email at 10:00 am, not before. After 10:00 am respond to email that requires immediate response, flag what requires follow-up, file or delete the rest. Schedule times to check and respond to email or you’ll spend 4 hours of every day getting nothing accomplished. Try to read email at 10:00 am, 1:00 pm, and 4:00pm. The 4:00 pm slot lets you respond to any requiring it that day.

Spending one full weekend emptying your email box is not actually accomplishing anything, except maybe generating more email. Avoid this really stupid way to spend your weekend.

Don’t Respond to e-mail on the Weekend (a tip from Tim Sanders)
This is one of the hardest things to do and I know from personal experience. But it is vital to managing your email volume. It is also a good habit if you are a manager because your employees will emulate your behavior. Sending email on the weekend sets the expectation that you’ll read and respond to email on the weekend. If someone really needs to get in touch with you they will find a way other than email.

The next step is to apply this rule to responding to email after hours. I promise, if someone really needs to get in touch with you they will find a way.

If you have other tricks and tips on managing the email nightmare post it for the world to benefit from your wisdom.

It's Not About You

I was visiting a church last Sunday and the pastor’s sermon started with, “It’s not about you…”. His next four words were “…it’s about God.”, but for this post I’m going to focus on the first half.

As I embark on this journey to be a successful hospitality technology consultant I have multiple times thought about the challenge of how to communicate clearly my desire (my mantra if you will) to help clients be successful. I find this especially difficult as a technology consultant because there are so many of us (versus them). This is also a challenge because many prospective customers have had poor experiences with consultants. How do you convince a customer that your desire is for them to be successful and that you can help create value?

I believe the first thing is to recognize that it is not about you. Focus on your customer and see how they react.

In short, use your ears and listen. Epictetus said it best, "We have two ears and one mouth so we can listen twice as much as we speak."
I’ve posted on this key successful trait before (probably because I recognize how much I need to improve in this area), but I find that listening can help a client believe you want them to be successful. Clients hire you as a consultant because they believe you have or can find answers. And they may be right, but having answers comes with the prerequisite of understanding the problem – vis a vis listening.

Success as a consultant is predicated on your client's confidence that you can make them successful. In your next client meeting build confidence not by knowing all the answers (because you won’t) but by listening and understanding the problems you are there to resolve.